About Us

Blake eLearning is an Australian-owned, global provider of quality educational products for children in school and at home. 

For over 30 years, our mission has been to create better ways for children to learn.  

Our broad range of literacy and numeracy books are successful in all major English-speaking markets, and have been used by millions of children around the world. Our company is also a recognised leader in creating innovative and engaging online programs that children enjoy using, including our flagship product, ABC Reading Eggs.  

ABC Reading Eggs—our online reading program for ages two to 13—was developed by our team of highly experienced educators, animators and web developers and launched in 2008Today, the program has been used by over 20 million children in 169 countriesOur suite of programs now includes ABC Reading Eggs, ABC Reading Eggs Junior, Fast Phonics, ABC Reading Eggspress and ABC Mathseeds, which are all included with an ABC Reading Eggs subscription.  

In 2021, Blake eLearning merged with 3P Learning—the team behind the world’s most used educational website, Mathletics—to create a leading, global EdTech platform. 

Our range of educational book packs, activity books and flashcards can be found here on the ABC Reading Eggs online shopThey make the perfect supplement to our award-winning online learning programs and can be used as a standalone resource too.